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Willie Smith's Non-Alc

Tasmanian Willie Smith's enters Non-Alc market with craft cider

Willie Smith’s Tasmanian has expanded its range of organic ciders to include a non-alcoholic Apple Cider which is fresh, refined and designed for adult drinkers.

Tasmanian orchard and cidermakers Willie Smith’s today announced the newest cider in its range with the launch of its Non-Alc Apple Cider.

Willie Smith’s Non-Alc cider aligns with craft non-alc offerings having a small amount of alcohol, less than 0.5 alcohol by volume. The cider has been crafted to cater to adult tastes balancing sweetness, dryness and acidity.

Importantly, Senior Marketing Manager Pat Garnham notes that this cider isn’t simply carbonated sweet apple juice.

“We’re looking closely at what consumers are demanding, we’ve led the cider segment to provide healthier alternatives, whether that’s organic or low sugar, and the non-alc segment is estimated to grow by 16% by 2024,”

“While there are carbonated apple juice soft drinks on the market, consumers are looking for refined non-alcoholic beverages which provide the complex flavours, something which beer and spirit producers have been quicky to adapt to and provide sophisticated offerings.”

Garnham explains that the flavour profile has been achieved through a careful research and development process.

“Like any other cider made at Willie Smith’s there are multiple tools including different apple varieties and cidermaking techniques, which transform the fruit into an outstanding Tassie cider.”

While the specific production methods are a closely guarded secret, the things which have made Willie Smith’s so successful are being adhered to. Using organic Tasmanian apples, nothing artificial and cidermaking staying on the farm to ensure the freshest flavour is maintained.

“In this case, there are familiar elements used in our other ciders, like the organic apple juice from Fuji, Pink Lady and Royal Gala apples which is balanced with the more complex heritage cider apples.”

Willie Smith’s Non-Alc Apple Cider is available for purchase now, or for more information contact your local Willie Smith’s representative.

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